"Dear Affordable Water,
I just wanted to let you know that everyone in the area of Tampa Bay wanted at least $400.00 more for the same product we bought from you (and that did not include installation). Your water softener was easy to install (my wife did it by herself). In addition, when we called for some information on the brine tank set up, you were very helpful and polite. So far the softener is working great for our family of 6 and uses much less salt than our previous "Rain Soft" system (which cost about $1000.00 more). It also appears to work better than our previous system and the Fleck demand system was easy to set. I have told several people about your website and I am very happy I took the time to check the web and find your site."